The manifesto
The web was better when it belonged to people.
We are not asking the internet to go backward. We are bringing its best principles — ownership, independence, permanence, creativity, connection — forward. This is what we believe.
A profile is not a home.
Your presence online should belong to you — not to a platform that can rent it back, reshape it, or take it away.
A feed is not a community.
Communities are built in shared places, by people who show up — not assembled by an algorithm optimizing a number.
A license is not ownership.
Access that can be revoked the moment a contract lapses was never really yours.
Discovery should not be rented.
What people find should not be decided entirely by opaque systems with something to sell.
The web should be made of places, not streams.
The internet should feel like exploring neighborhoods — not scrolling an endless, identical feed.
You do not own your audience on a platform.
You rent reach, on terms you don’t set, that can change overnight. Own the connection instead.
Algorithms optimize for engagement, not meaning.
What keeps you scrolling and what’s worth your time are not the same thing — and the machine only measures one of them.
Keep the web weird.
Small communities, strange websites, experiments, and personality are not noise. They are the whole point.
The web does not have to disappear to be lost.
It only has to become inaccessible, unsearchable, rented, and mediated by systems people do not control.
The old web was messy, weird, and human. That was its strength — and we intend to keep it.
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